Frederick’s of Hollywood Valentine’s 2010 Behind The Scenes Photo Shoot

The Frederick’s of Hollywood Valentine’s campaign, “Smooch,” features lingerie for the sexy holiday with something for everyone. Ranging from sassy to seductive, pieces include Valentine’s inspired chemises, babydolls and teddies for under $50.
“‘Smooch’ embodies everything fun and sexy about the Frederick’s of Hollywood brand and our Valentine’s lingerie,” stated Linda LoRe, President of Frederick’s of Hollywood Group Inc. “It’s sexy, sassy and playful all at the same time and offers a destination for Valentine’s with a lot of choice at a great value.”
The “Smooch” campaign hits the Frederick’s of Hollywood catalog, website and stores nationwide at the end of January. In addition to sexy babydolls and chemises adorned with rhinestones and heart details, Frederick’s will also feature the Hollywood Exxtreme Cleavage® bra, one of the brand’s most popular styles, in a limited edition heart pattern.

Frederick’s of Hollywood Group Inc is a multi-channel store with a retail as well as wholesale division. Through the multi-channel retail division, Frederick’s of Hollywood mainly concentrates on selling women’s intimate apparel, costume dresses, swimwear and related products under its brand name Frederick’s of Hollywood®. The company conducts business through 126 specialty retail stores all across the nation, boasts of a world-famous catalogue and even runs an online shop at www.fredericks.com.  It offers some very exclusive products which include Seduction by Frederick’s of Hollywood and the Hollywood Extreme Cleavage® bra ®. Through its wholesale division, Frederick’s of Hollywood manufactures, distributes and sells women’s intimate apparel, which includes costumes for role play and other lingerie, throughout the United States and Canada, and also sells a wide variety of licensed apparel and accessories across the globe.

Find the perfect Halloween Costume

The Frederick’s of Hollywood group announced on 14^th July that it has entered in to multi-year license agreements to introduce new product categories to become a complete lifestyle brand and reach out to more women. There are three separate license agreements with the first one being with Mystery House costumes for the Halloween Costumes, next one with Roffee Accessories for branded accessories and the last one with Silver Moon Creations, Inc for jewellery. They already have a swimsuit license agreement with Blue By Yoo which helps them achieve their goal of selling fun and sexy merchandise to their elite Hollywood clientele. They are hoping that this bold step forward will help increase their retail sales and their clients are going to be very pleased with the introduction of new categories. They are growing as a chain and with these new licenses in place, can now offer women walking in to their retail stores a costume that will be complete with accessories and jewellery. It is definitely a step forward for the company.

Team up your costume with the perfect Jewellery