Fredericks of Hollywood

Frederick’s of Hollywood gets a new license

admin — Thu, 29 Jul 2010 09:51:14 +0000

Frederick’s of Hollywood Group Inc is a multi-channel store with a retail as well as wholesale division. Through the multi-channel retail division, Frederick’s of Hollywood mainly concentrates on selling women’s intimate apparel, costume dresses, swimwear and related products under its brand name Frederick’s of Hollywood®. The company conducts business through 126 specialty retail stores all across the nation, boasts of a world-famous catalogue and even runs an online shop at www.fredericks.com. It offers some very exclusive products which include Seduction by Frederick’s of Hollywood and the Hollywood Extreme Cleavage® bra ®. Through its wholesale division, Frederick’s of Hollywood manufactures, distributes and sells women’s intimate apparel, which includes costumes for role play and other lingerie, throughout the United States and Canada, and also sells a wide variety of licensed apparel and accessories across the globe.

Find the perfect Halloween Costume

The Frederick’s of Hollywood group announced on 14^th July that it has entered in to multi-year license agreements to introduce new product categories to become a complete lifestyle brand and reach out to more women. There are three separate license agreements with the first one being with Mystery House costumes for the Halloween Costumes, next one with Roffee Accessories for branded accessories and the last one with Silver Moon Creations, Inc for jewellery. They already have a swimsuit license agreement with Blue By Yoo which helps them achieve their goal of selling fun and sexy merchandise to their elite Hollywood clientele. They are hoping that this bold step forward will help increase their retail sales and their clients are going to be very pleased with the introduction of new categories. They are growing as a chain and with these new licenses in place, can now offer women walking in to their retail stores a costume that will be complete with accessories and jewellery. It is definitely a step forward for the company.

Team up your costume with the perfect Jewellery

Your special bra at Frederick’s of Hollywood

admin — Fri, 23 Jul 2010 09:50:41 +0000

The In Style Magazine did an article on all the special bras available at Frederick’s of Hollywood in its May 2010 edition. If you are wondering where to find the lingerie you see in Cosmo, Lucky and Glamour magazines, this is the place to find it. You don’t have to sit anymore and flip through pages while dreaming of owing the beautiful pieces of lingerie you so badly desire. It is all at sale at this exclusive store, along with an array of special costumes and Halloween dresses.

The variety of different bras available at Frederick’s of Hollywood is truly exceptional. They offer a special plunge front bra, which keeps the breasts in place and also pushes the cups inwards to create a better cleavage. They offer a low cut convertible, which acts as a halter and is super sexy with a very low back dress. Another great pick is a no-slip strapless bra which had Velcro fitted on the sides to wear with strapless dresses and it creates the required cleavage depending on the dress and your size. Truly spectacular bras, they totally adjust and mould your breasts in order to make your assets look better for a special occasion.

The Perfect Fit for you!

If you have a backless gown and just don’t know what to wear underneath it, Frederick’s of Hollywood has the answer with the Ultralite Nu Bra. It is a cups only adhesive bra which sticks directly to the skin and gives a soft, molded look to your assets under the gown without peeking out through the corners. They also offer a camisole hybrid in vivid colors for the times you wish to show a hint of lace under the dress but do not wish to wear a double layer of bra as well as camisole. No matter what you are looking for, Frederick’s of Hollywood has the bra which gives you an added advantage for your special occasion.

The special bra for the special occasion

The right attire for your special night

admin — Sun, 18 Jul 2010 08:41:40 +0000

Everybody has some erotic fantasies. Not everyone is brave enough to live them out. Mostly the problem is that you don’t know where to get that sexy nurse costume or a naughty school girl dress. Fredericks of Hollywood solves that problem for you. If sexy and powerful is what you want to feel, this is the place to go shopping.

Living a sexual fantasy is not just about the sex. It’s more about the power you feel and the excitement it can add to a dull sex life. Most men have a fantasy about having a special night with a naughty school girl or a hot nurse and even sailor girls. At Fredericks of Hollywood you will find all these costumes and them some more too. They have a wide array of sexy costumes that can make not just an occasion but any night special for you. However, they do have special dresses for occasions like Halloweens, Christmas and many others. These are perfect to give you a power rush and turn on the heat in your bedroom not just with your dress but also the attitude that it gives you. They offer a discount on all costumes for the vacations and festive season and have a variety of different things that will keep making you go back to the store each shopping trip.

Dress up and live your fantasy!

Play dressing adds thrill to a relationship and for women who are daring enough to bring the excitement into their bedrooms, this store has a phenomenal collection. You can buy lingerie which is all satin and lace and which makes you feel sexier even if you wear them inside your business suit to work. Only women understand how beautiful and luxurious lingerie can make them feel prettier, sexier and more desirable in an instant. Frederick boasts of making lingerie that is different in a bold and twisted kind of way.

The lingerie of your dreams

admin — Thu, 15 Jul 2010 15:30:20 +0000

Women love lingerie. It makes them feel special, sexier and more confident. Most women love to feel good, no matter where. Wearing lingerie that makes them feel good adds on their confidence and their playfulness.

You can wear a boring business suit to work but if your lingerie is hot and sexy, made of satin with lace trimmings, you are going to still feel desirable and confident. That’s the power rush that naughty lingerie can give to you. Even on a bad day, wearing lingerie that begs to be noticed makes you feel like a vixen and dares you to do something drastic. At Fredericks of Hollywood, a large array of sexy and twisted lingerie is on sale. They also offer costume dresses and play dresses for those who can dare to bring something new to their bedroom. They have these sexy costumes and lingerie in all sizes and colors and are a great place to shop if you are in a mood to experiment.

These clothes don’t just make your man happy and desire you more; they also make you feel attractive and highly desirable. There is a whole new attitude that a sexy dress can infuse in a woman. It makes her forget all inhibitions and do things she never imagined in her wildest dreams. At Fredericks of Hollywood, they have the best dresses to fire up your desire and ensure you feel wonderful about yourself every day. You can pick few dresses for the vacations that will ensure each night is special for you and your man. You can also pick few twisted, wicked lingerie that will make him look forward to you coming home from work each night just so he could peel away your boring business dress. At Fredericks of Hollywood, you will find just the right lingerie of your dreams.

Fredericks of Hollywood Costumes

admin — Sat, 19 Sep 2009 22:24:15 +0000

Fredericks of Hollywood – intimate apparel and Sexy Costumes

Whether you’re feeling spicy or good this season, Fredericks of Hollywood lingerie, sexy costumes, jewelry and a lot will add a spiciness to your vacations.

Recognizable in a flash for its designs in romantic fabrics like satin and chiffon and playful details and accessories like marabou trim and rhinestone handcuffs, Fredericks of Hollywood carries a full line of lingerie, costumes, evening and casual wear to doll up the most modest partygoer or function as a flirtatious surprisal for an anything-but-quiet nighttime. Fredericks of Hollywood lingerie, sexy costumes, seductive undergarments and dressing as well are suiting invests for yourself.

As well its fun-loving line of dresses are pop all the time — French Maiden, Naughty Nurse and Sultry Sailor, to name a few — Fredericks of Hollywood boasts a choice of sexy costumes made especially for the vacations. Who would not enjoy to shimmy down the chimney in Fredericks of Hollywood’s sexy style a Santa suit — a red velvet mini-dress with marabout handcuffs, hem and off-the-shoulder neckline, topped off by a plush red Santa hat — or pick up a gift specially turned in black fishing net accented with red-satin bows and jingle-jangle bells? Let’s play. Dress up in the sexiest costumes for Allhallows Eve, and BEYOND! Live your illusions with a erotic costume from Frederick’s of Hollywood. Act now for vast savings on Halloween lingerie and costumes.

Women would like to Feel attractive. And so stop by Fredericks of Hollywood and pick up something sexy for yourself. You will love these heart-stopping selection of lingerie, brassieres, scanties, dressing and more. Flirt, frolic and have fun. Frederick’s of Hollywood is an forward-looking, world-renowned brand that captures the agitation and glamor of Hollywood by putting up sexy styles that make women feeling romanticist, wanted and positive. A taste-maker in lingerie with a far-famed reputation for blandishing women of all sizings with its sexy touch styles. Frederick’s creates lingerie that is sexy, refreshing and twisted.

Whether you’re feeling spicy or good this season, Fredericks of Hollywood lingerie, sexy costumes, jewelry and a lot will add a spiciness to your vacations.

Fredericks of Hollywood Inc.

admin — Sat, 19 Sep 2009 20:38:39 +0000

Company History:

Frederick’s of Hollywood, Inc. is a leading U.S. intimate apparel retailer, with an emphasis on racier clothing and other items. Through about 160 mainly mall-based stores, a mail-order business, and an online shopping site, Frederick’s sells lingerie, bras, and panties, as well as sportswear, dresses, swimwear, shoes, hosiery, accessories, and a line of menswear. Increasing competition from upstart lingerie retailer Victoria’s Secret hurt the company throughout the 1990s, and Frederick’s finally was forced to file for Chapter 11 bankruptcy protection in July 2000. Following a thorough restructuring, the firm emerged from bankruptcy in January 2003, majority owned by a consortium of creditors led by Crédit Agricole, a French investment bank. In an attempt to differentiate itself from Victoria’s Secret and other competitors, Frederick’s has repositioned its product line to appeal to younger women by returning to a racier image–but not to the raunchy image on which the company made its reputation.

Statistics:

Private Company
Incorporated: 1962
Employees: 1,600
Sales: $200 million (2002 est.)
NAIC: 448190 Other Clothing Stores; 454111 Electronic Shopping; 454113 Mail-Order Houses

KEY EXECUTIVES

Mr. Thomas J. Lynch , 41
Chairman and Chief Exec. Officer
Ms. Linda LoRe , 55
Pres, Director and Chief Exec. Officer of the Frederick’s of Hollywood Division
Mr. Thomas Rende , 48
Chief Financial Officer, Principal Accounting Officer
Ms. Terri Patterson ,
Chief Exec. Officer
Mr. John B. Hatfield , 66
Chief Admin. Officer, Exec. VP, Sec. and Treasurer

Key Dates:

1946: Frederick Mellinger establishes a mail-order lingerie business in New York City called Frederick’s of Fifth Avenue.

1947: Mellinger relocates the business to California, renaming it Frederick’s of Hollywood.

1948: Mellinger designs and begins selling the first push-up bra, dubbed the “Rising Star.”

1952: The first retail store opens in California.

1962: The company is incorporated as Frederick’s of Hollywood, Inc.

1972: The company goes public, but the Mellinger family continues to own a majority stake.

1984: Frederick’s suffers a net loss for the year, its first ever; Mellinger retires.

1985: George Townson is brought onboard as chairman and CEO and launches a “desleazification” of Frederick’s.

1996: The company launches an online shopping site.

1997: Investment bank Knightsbridge Capital Corp. takes Frederick’s private in a $66.6 million leveraged deal.

1999: Linda LoRe is named president and CEO.

2000: Knightsbridge sells the company to investment firm Wilshire Partners; burdened by debt, Frederick’s files for Chapter 11 bankruptcy protection.

2003: The company emerges from bankruptcy under the majority ownership of a consortium of creditors led by Crédit Agricole, a French investment bank.

2006: It merged with New York City sleepware manufacturer Movie Star and the headquarters was moved to New York.

2008: The company changed its name to Frederick’s of Hollywood Group Inc. The company trades on the American Stock Exchange under the ticker symbol FOH. Its headquarters remains in New York City.

History of Frederick’s of Hollywood

admin — Wed, 19 Aug 2009 19:26:51 +0000

The company is named for its founder and longtime president Frederick Mellinger, who conceived of his lingerie business while serving in the armed forces in the coursework of World War II. In 1946, after his discharge, Mellinger established a mail-order undergarment operation in New York City. Known as Frederick’s of Fifth Avenue, his shop offered racy black bras and panties embellished with lace and appliqués. Mellinger took his fancy foundations to more permissive Los angeles in 1947, changing the name of the catalog business to Frederick’s of Hollywood that same year. Tinseltown’s glitz and glamour provided the ideal backdrop for the groundbreaking retailer, and a parade of starlets and models provided a prepared customer base. Mellinger, who came to be known as “Mr. Frederick” among his clientele, soon began to concentrate on figure-enhancing foundations and accessories. They designed and began selling the first push-up bra, dubbed the “Rising Star,” in 1948. Fanny pads, girdles, sky-high heeled shoes, hosiery, wigs, false eyelashes, even head pads to accomplish the illusion of height–anything necessary to accomplish “Frederick’s figure balancing act”–followed in the years to come. The company even offered an inflatable bra that came complete with a “free straw.” The catalogs and stores later added glamorous evening wear, much of it designed by Mr. Frederick himself. The garments featured daring necklines, high slits, and sheer fabrics intended to appeal to men as much as females. In fact, Mellinger three times wrote that his objective was to offer “the most alluring, body-hugging, figure-enhancing outer fashions \. always aimed at men.” Mr. Frederick opened his first retail store in Los angeles in 1952 and others soon followed. The flamboyant Art Deco flagship store soon became known as “the purple palace.” Mellinger started marketing his catalog and clothes in nationally circulated magazines using saucy tag lines such as “Fashions Change–But Sex Is Always in Style.” It was Frederick’s that brought Italian bikinis to the United States in the coursework of the 1950s. After incorporating in 1962, Frederick’s continued to expand its product offerings in the sexually permissive surroundings of the 1960s and 1970s. Soon pasties, anonymously written sexual guides, and other “sexually oriented non-apparel products” appeared in the catalogs. Although Frederick’s offered its stock to the public in 1972, the Mellinger relatives continued to control a majority of the company’s stock through the early 1990s. By the finish of the 1970s, the chain had expanded to over 150 stores, accounting for over half of overall sales. The company enjoyed peak prosperity in the coursework of the mid-1970s. Sales over doubled, from $9.7 million in 1971 to $24 million in 1976, while net income tripled, from slightly less than $500,000 to $1.5 million. It was to be Frederick’s highest-ever level of profitability, as a mix of societal changes and management issues converged on the lingerie retailer. Americans’ sexual conventions and their tastes in lingerie grew increasingly conservative in the 1980s. The septuagenarian founder and his management team, however, were slow to recognize these trends. (Unbeknownst to the board of directors, in fact, Mellinger was bothered with Alzheimer’s disease in the coursework of this time.) While company sales rose from $39.3 million in 1981 to $45.3 million in 1984, net profits slid from a high of $2.2 million to $627,000. This dramatic decline in profitability was reflected in the company’s eroding stock cost, which dropped from $7 per share in mid-1983 to less than $2 by mid-1985. By the time Mellinger retired in September 1984, his company had experienced its first-ever loss, a $148,000 shortfall on sales of about $45 million. In 1985, Forbes magazine’s Ellen Paris speculated that Frederick’s dip in to the red meant that sex must be “going out of style.” Nevertheless, when Mellinger died in 1990 at the age of 76, they was praised as a fearless pioneer of intimate fashions and groundbreaking foundations. In May 1985, after a short period of leadership under interim managers, Frederick’s board of directors hired former Carter Hawley Hale home furnishings division chief George Townson to take the reins at Frederick’s as chairman and CEO. Townson brought three decades of experience in mail-order retailing, although none of it was in apparel, not to mention lingerie. It did not take Townson long to pinpoint Frederick’s issues. They later enumerated the shortcomings to Direct Marketing’s Mollie Neal: “Outdated business assumptions, deteriorating conditions of our stores, ineffective management, inadequate merchandising and financial reporting systems, a dwindling core customer base, more sophisticated competition, archaic structures and antiquated policies.” The new CEO immediately mapped out a ten-year plan for what they called the “desleazification” of Frederick’s. Store renovations shunned the traditional garish purples and hot pinks for more subtle lavenders and mauves, while softer lighting and new carpeting in the stores made for a more romantic, less burlesque atmosphere. The high-profile, $300,000 renovation of the “purple palace” was a prime example of this physical repositioning. Not only did the company redecorate–including covering over the outrageous lavender facade with grey paint–but it also celebrated its heritage with the opening of the world’s first Lingerie Museum, featuring some of Frederick’s earliest designs as well as undergarments of the stars. Los Angeles Mayor Tom Bradley declared “Frederick’s of Hollywood Day” on the occasion of the grand reopening, November 8, 1989. The large majority (80 percent) of Frederick’s very 200 stores had been redecorated by 1991. CEO Townson hired marketing consultant Walter K. Levy to assess the company’s product line and target audience. A new merchandising process emerged from his observations. Frederick’s pared what had become an excessively broad and (in the eyes of lots of Americans) lewd line, dropping such items as explicit videos and bawdy games. Frederick’s stores also stopped carrying positive lines of apparel and accessories, including wigs, sportswear, and swimwear (although these last three categories continued to be offered in mail-order catalogs). Simultaneously, the company expanded its loungewear and men’s undergarment lines. The revamp–or, as lots of company observers punned, “de-vamp”–of Frederick’s of Hollywood catalogs also focused on bringing the publication out of the fringes and in to the mainstream. Even in to the 1980s, the catalogs had featured explicit black-and-white images interspersed with exaggerated and cartoonish line drawings. The new catalogs featured heavier paper, a new logo and motto (“An Intimate Experience”), and tasteful color photographs of models wearing Frederick’s lingerie. Although catalog sales slid by about 5 percent with the first new issue, they quickly began to recover, with sales and profits gaining by double-digit percentages in the latter years of the decade. Frederick’s move away from mail-order’s “red-light district” enabled it to buy mailing lists from catalogers who would have historicallyin the past been embarrassed to be associated with the lingerie merchant. As a result, catalog circulation over tripled from 7.5 million in 1985 to 26 million by 1990. Behind the scenes, CEO Townson purged the executive ranks, bringing in 18 new managers within his first three years at the top. They also invested in new computer hardware, including funds registers and information processing equipment and program. Frederick’s retail rebirth clearly followed the lead of upstart competitor Victoria’s Secret, a subsidiary of The Limited Inc. By 1988, Victoria’s Secret had over triple the annual sales volume with about the same number of stores. But while Frederick’s had shed much of its most explicit merchandise and imagery, the company still managed to maintain its “naughty” cachet. Townson reflected on this factor in a 1996 interview with Marianne Wilson of Chain Store Age Executive journal, noting, “Generally speaking, Victoria’s Secret is more mainstream and romantic. Frederick’s is fun and sexy.” The new CEO’s turnaround was effective and fast. Frederick’s sales over doubled from $45.2 million in 1985 to $114.1 million in 1991 and profits burgeoned to a historic high of $5.2 million. Sales increased from $117 million in fiscal 1992 to very $143 million in 1995, while profits declined from $5.1 million to a loss of $903,000 in 1994, then rebounded to $2.7 million in 1995. Townson blamed Frederick’s difficulties on rising postage and paper costs, a usually soft retail surroundings, the extreme recession in Los angeles (where the company had a heavy concentration of stores), and increasing competition. Indeed, Townson’s 1995 letter to shareholders noted that “department stores, mass merchandisers and specialty stores have significantly expanded their intimate apparel lines.” By this time, Victoria’s Secret alone had $1.8 billion sales and 600 shops. In 1995 the company made its first international foray, circulating a holiday catalog in Canada. In 1996, the year the company celebrated its 50th anniversary, Frederick’s rolled out a new store prototype. The new design was slightly more sophisticated than earlier formats, aimed to be more customer friendly, and was very five times as large as the existing average outlet–2,300 square feet versus 1,200. The company also introduced a new cosmetics line, but it did not perform well and was soon abandoned. Late in 1996 the company launched its online shopping site, which generated over $1 million in sales in the coursework of its first year. In June 1996 the Mellinger relatives put its 50.2 percent stake in Frederick’s up on the market. Frederick Mellinger’s widow had died in 1993, and the relatives members were in need of money to pay off estate taxes of between $11 million and $12 million that were coming due. This was not a propitious time for a sale, as the stock had fallen 78 percent over the earlier five years, from $17.87 per share to $4. Following the company’s announcement of a loss of $438,000 for the fiscal year ending in August 1996, the stock dipped below the $4 mark. It rebounded, however, after a powerful earnings document of $2.9 million for the first half of fiscal 1997. This laid the groundwork for the board’s approval in June 1997 of an offer from investment bank Knightsbridge Capital Corp. to pay $6.14 per share for all outstanding stock, translating in to a $52.8 million deal. A brief takeover battle ensued, when Veritas Capital Inc., a merchant banker and private equity investment firm, made competing offers, first of $7 per share and at last of $9 per share. In late September, however, Knightsbridge prevailed with an increased bid of $7.75 a share, or $66.6 million, for three main reasons: To pursue the higher bid from Veritas, Frederick’s board would have had to pay Knightsbridge a $4.5 million termination fee, and Knightsbridge had already gained control of a majority of the shares, meaning that it could vote against any competing bids. A shareholder-led lawsuit to block the takeover was dismissed by a Delaware Court of Chancery. Townson left the company following the takeover, and in December 1997 Frederick’s of Hollywood hired its first female CEO. Terry W. Patterson came onboard having most recently served as head of Strauss Discount Auto. Knightsbridge executives felt anyone outside the industry was needed to provide a fresh point of view. Patterson did indeed make some significant changes quickly, further eliminating some of the stores’ and catalogs’ sleazier elements and trying to over merchandise designed to appeal directly to females than to men purchasing for females. Her stint at the company was short-lived, however; Patterson was abruptly fired in March 1999 for reasons that were seldom fully disclosed, although it was later revealed that he had built up $22 million in excess inventory–a factor in Frederick’s later bankruptcy. In July 1999 Linda LoRe, former president and CEO of upscale fragrance retailer Giorgio Beverly Hills, stepped in as president and CEO of Frederick’s. LoRe continued the “mainstreaming” of Frederick’s that Patterson had begun, but the financial health of the company soon became the primary concern. In June 2000 Knightsbridge sold the company to Wilshire Partners, a private investment firm based in Newport Beach, Los angeles, for an undisclosed cost. At this time Frederick’s was sagging under the crushing weight of a $70 million debt load, most of which was a legacy of the Knightsbridge takeover, which was devised as a leveraged buyout. It was also losing its long-running battle with Victoria’s Secret, whose sales neared the $3 billion mark by 1999–compared with Frederick’s approximate revenues of $145 million. Therefore, Frederick’s filed for Chapter 11 bankruptcy protection in July 2000 and secured new financing enabling it to maintain operations and continue to revamp its product lines and stores. Cost-cutting came to the fore over the next few years, and in the coursework of 2001 alone Frederick’s reduced expenses by $6.5 million. Part of these savings came from the closure of over 40 underperforming stores, bringing the total to around 160 by early 2003. LoRe and the other executives also used the bankruptcy as a chance to reposition the Frederick’s brand. Knowing that they could not compete head on with the Victoria’s Secret juggernaut, they pulled back on the softening of the company’s picture. Simultaneously, they had no desire to return to the raunchiness of Frederick’s past. They settled for a middle ground, positioning the Frederick’s brand, according to LoRe, quoted in Women’s Wear Every day, as an “anti-establishment lingerie brand, an alternative brand that is playful, sexy, high quality and affordable.” The company also began targeting a more youthful set of core customers–women in the 18- to 35-year-old age range–through such new products as the Get Cheeky line of boy-style cotton panties introduced in 2002. Also debuting were a new line of gift-packaged body care products called Boudoir Cafe and a fragrance line introduced in the fall of 2003. Yet another new store format was unveiled that same year, a smaller 1,000-square-foot design that, according to Women’s Wear Daily’s Kristin Young and Dan Burrows, “resemble[d] a jewel box with a boudoir-style interior decorated in cherry-wood panelling, red velvet drapes and leopard carpeting.” The new format was to be rolled out very slowly as money became available. Finally, Frederick’s had historically used its catalogs as its main marketing device, but the company launched an marketing campaign in the coursework of the 2001 holiday season and continued to place ads thereafter–on bus shelters, on the radio, in print, but not yet on tv.

In January 2003 Frederick’s of Hollywood emerged from bankruptcy. As part of the reorganization plan, Wilshire Partners gave up its equity, & a consortium of creditors led by Crédit Agricole, a Italian investment bank, converted a quantity of their debt in to an 80 percent stake in the company. With liabilities of $28.8 million, Frederick’s exited Chapter 11 a much stronger company seemingly on the rebound. Observers saw some challenges in the company’s future, however. Victoria’s Secret also was targeting more youthful ladies, & several general apparel chains, such as Abercrombie & Fitch, Express, & the Gap, were launching their own lingerie lines. It also was reported that Crédit Agricole desired to push for a sale of the company following the exit from bankruptcy, which added another element of uncertainty about Frederick’s future coursework.

Frederick’s of Hollywood Models

admin — Wed, 19 Aug 2009 19:10:00 +0000

In more conservative past, the Fredericks of Hollywood catalog featured illustrations of ladies modeling lingerie, bras and panties. As Americans became more liberal in their views of sex and sexuality, those illustrated models were replaced with real people. Here is a list of famous Frederick’s of Hollywood models of the past and present:

Brooke Burke – Brooke was a Frederick’s model before she became known as the hostess of the E! channel’s Wild On.
Nicky Hilton – Before nicky and her infamous sister Paris became famous, she had a modeling gig with Frederick’s.
Cindy Margolis – This Playboy magazine regular posed for Frederick’s early in her modeling career.
Dita Von Teese – Burlesque queen Dita Von Teese was featured on the Frederick’s of Hollywood 2007 holiday catalog.
K.D. Aubert – Aubert has been in films The Friday After Next and The Scorpion King and has guest starred on a number of television shows and music videos.
Brittany Brower – Former contestant on America’s Next Top Model and once voted “The Hottest Girls of Reality T.V.” by Maxim magazine.
Bonnie-Jill Laflin – This former Dallas Cowboy’s cheerleader also graced the list of Maxim’s Hot 100 Women back in 2005.
Nicole Marie Lenz – Another Playboy centerfold model and Maxim Hot 100 lister.
Leann Tweeden – Best Damn Sports Show correspondent and yes, Playboy model, Tweeden is also a radio personality as part of theCorvin and Rich.
Shae Marks – Playboy playmate and frequent star of many a Playboy’ movie.
Yvette Nelson – Not only is she a Playboy model, but she also a singer. She released her first cd titled All for the Sake of Love in 2000.
Carol Vitale – Former Playboy playmate and talk show host Carol Vitale now designs a line of lingerie for Frederick’s of Hollywood.
Nikki Ziering – Once married to Ian Ziering of Beverly Hills 90210 fame, Nikki modeled for Frederick’s of Hollywood before moving on to, you guessed it, Playboy.

What is Frederick’s of Hollywood?

admin — Wed, 19 Aug 2009 16:49:38 +0000

Frederick’s of Hollywood is a widely known trademark of women clothing in US with boutiques in many big shopping centres across the US.

The company was started in 1946 by Frederick Mellinger, who is also the inventor of the push-up bra. The original main store was a symbol on Hollywood Boulevard. In September 2005 the store moved to a larger and more contemprorary space a few blocks futher, close to the corner of Hollywood Boulevard and Highland Avenue. Besides to the choice of bras,panties, they sell corsets, lingerie of any description, dresses, tops, jackets, shoes and accessories. The store no longer host The Lingerie Museum(The Celebrity Lingerie Hall of Fame) which displayed a set of underclothes that

belonged by Hollywood film stars, like one of Madonna’s corsets. Still, this flagship Fred Hollywood shop does demonstrates bras adn corsets designed by famous persons for charity work.

Address:
6608 Hollywood Boulevard
Los Angeles, California 90028-6208
U.S.A.

Telephone: (323) 466-5151
Toll Free: 800-323-9525
Fax: (323) 962-9935
www.fredericks.com