Frederick’s of Hollywood Valentine’s 2010 Behind The Scenes Photo Shoot

The Frederick’s of Hollywood Valentine’s campaign, “Smooch,” features lingerie for the sexy holiday with something for everyone. Ranging from sassy to seductive, pieces include Valentine’s inspired chemises, babydolls and teddies for under $50.
“‘Smooch’ embodies everything fun and sexy about the Frederick’s of Hollywood brand and our Valentine’s lingerie,” stated Linda LoRe, President of Frederick’s of Hollywood Group Inc. “It’s sexy, sassy and playful all at the same time and offers a destination for Valentine’s with a lot of choice at a great value.”
The “Smooch” campaign hits the Frederick’s of Hollywood catalog, website and stores nationwide at the end of January. In addition to sexy babydolls and chemises adorned with rhinestones and heart details, Frederick’s will also feature the Hollywood Exxtreme Cleavage® bra, one of the brand’s most popular styles, in a limited edition heart pattern.