Frederick’s of Hollywood Group Inc is a multi-channel store with a retail as well as wholesale division. Through the multi-channel retail division, Frederick’s of Hollywood mainly concentrates on selling women’s intimate apparel, costume dresses, swimwear and related products under its brand name Frederick’s of Hollywood®. The company conducts business through 126 specialty retail stores all across the nation, boasts of a world-famous catalogue and even runs an online shop at www.fredericks.com.  It offers some very exclusive products which include Seduction by Frederick’s of Hollywood and the Hollywood Extreme Cleavage® bra ®. Through its wholesale division, Frederick’s of Hollywood manufactures, distributes and sells women’s intimate apparel, which includes costumes for role play and other lingerie, throughout the United States and Canada, and also sells a wide variety of licensed apparel and accessories across the globe.

Find the perfect Halloween Costume

The Frederick’s of Hollywood group announced on 14^th July that it has entered in to multi-year license agreements to introduce new product categories to become a complete lifestyle brand and reach out to more women. There are three separate license agreements with the first one being with Mystery House costumes for the Halloween Costumes, next one with Roffee Accessories for branded accessories and the last one with Silver Moon Creations, Inc for jewellery. They already have a swimsuit license agreement with Blue By Yoo which helps them achieve their goal of selling fun and sexy merchandise to their elite Hollywood clientele. They are hoping that this bold step forward will help increase their retail sales and their clients are going to be very pleased with the introduction of new categories. They are growing as a chain and with these new licenses in place, can now offer women walking in to their retail stores a costume that will be complete with accessories and jewellery. It is definitely a step forward for the company.

Team up your costume with the perfect Jewellery

The In Style Magazine did an article on all the special bras available at Frederick’s of Hollywood in its May 2010 edition. If you are wondering where to find the lingerie you see in Cosmo, Lucky and Glamour magazines, this is the place to find it. You don’t have to sit anymore and flip through pages while dreaming of owing the beautiful pieces of lingerie you so badly desire. It is all at sale at this exclusive store, along with an array of special costumes and Halloween dresses.

The variety of different bras available at Frederick’s of Hollywood is truly exceptional. They offer a special plunge front bra, which keeps the breasts in place and also pushes the cups inwards to create a better cleavage. They offer a low cut convertible, which acts as a halter and is super sexy with a very low back dress. Another great pick is a no-slip strapless bra which had Velcro fitted on the sides to wear with strapless dresses and it creates the required cleavage depending on the dress and your size. Truly spectacular bras, they totally adjust and mould your breasts in order to make your assets look better for a special occasion.

The Perfect Fit for you!

If you have a backless gown and just don’t know what to wear underneath it, Frederick’s of Hollywood has the answer with the Ultralite Nu Bra.  It is a cups only adhesive bra which sticks directly to the skin and gives a soft, molded look to your assets under the gown without peeking out through the corners. They also offer a camisole hybrid in vivid colors for the times you wish to show a hint of lace under the dress but do not wish to wear a double layer of bra as well as camisole. No matter what you are looking for, Frederick’s of Hollywood has the bra which gives you an added advantage for your special occasion.

The special bra for the special occasion